Delivers Targeted Candidates and Job Seeker Traffic for Leading Companies Via Pay-Per-Click Advertising

Whirlpool Corporation and Schneider National use Indeed sponsored jobs and keyword advertising to help achieve their recruiting and traffic goals

STAMFORD, CT – October 10, 2007 –, the most comprehensive search engine for jobs, is providing outstanding results for its clients from pay-for-performance recruitment advertising, as illustrated in two just-released case studies. Whirlpool Corporation and Schneider National, two leading corporations and brands, have successfully used pay-per-click (PPC) advertising with Indeed to drive targeted job seeker traffic cost-effectively to their career websites. Both companies have established ongoing recruitment advertising campaigns with Indeed based on the excellent performance Indeed has delivered to date.

“Indeed is at the top of our referring sites,” said Moira Fay, Electronic Media/Direct Marketing Manager at Schneider National. “It sends a lot of quality traffic that converts.”

Indeed’s PPC advertising model allows Whirlpool and Schneider to sponsor all of their jobs on Indeed without having to post a single job. “It’s zero work,” said Michael Lackaye, Manager, Talent Acquisition for Whirlpool Corporation. “Indeed includes the jobs right off our website – it’s low maintenance and less work for recruiting leaders.”

The companies’ jobs appear above and below the natural search results on Indeed when a job seeker’s query closely matches the job description. Indeed also provides enhanced tracking so both Whirlpool and Schneider can clearly see the impact of Indeed within their applicant tracking and Web analytics systems.

“It’s totally trackable by us in our Taleo system so we can see the kind of people we’re getting,” Lackaye said. “Indeed is very accountable in that way.”

“Effective tracking is one of the biggest challenges in online recruiting,” said Paul Forster, CEO of Indeed. “With a pay-for-performance model, we understand that tracking clicks is often not enough. So we work to help our clients track results within their own systems as well.”

The full case studies, along with more information on Indeed’s PPC advertising solutions, can be found online at The Indeed team also will be sharing these success stories with attendees of the upcoming HR Technology (Chicago, IL – booth #1713) and ERE (Washington, DC – booth #506) conferences, where the company is exhibiting.


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