STAMFORD, Conn. May 11, 2006 – Indeed, the most comprehensive search engine for jobs, today announced the formal launch of the first pay-per-click job advertising network. Employers, recruiters and job boards may promote their job advertisements to millions of unique users on Indeed.com and its network of leading Web sites, including About.com, NY Times Job Market and Boston.com. Sponsored jobs are priced per click and are offered in addition to free inclusion in Indeed.com’s natural search results.
“Search engines have revolutionized the advertising industry with a pay-for-performance model, and now Indeed is the first to create a pay-per-click network for classifieds advertising,” said Paul Forster, CEO of Indeed. “Hundreds of advertisers and publishers have joined since we launched the beta of our PPC advertising network in 2005.”
Indeed’s job advertising network is the first of its kind and differs both from typical pay-per-click keyword advertising systems of general search engines like Google and Yahoo and from the conventional pay-per-listing classified advertising model. Indeed’s system is simpler to use than search engine keyword advertising; advertisers may sponsor their jobs without having to pick keywords or write advertising copy. Indeed uses the details contained in job descriptions to ensure that sponsored jobs appear above and below the unpaid natural search results for applicable searches. Compared with conventional classified advertising, Indeed’s system is far more flexible. Instead of having to pay hundreds of dollars for a 60-day listing – which is typical for job boards – job advertisers can sponsor all their jobs and only pay per click-through. Advertisers can fine-tune their job advertising campaigns by specifying a daily or monthly budget and by altering the price-per-click to make their jobs more or less visible.
“Advertising with Indeed is easier and more targeted than traditional pay-per-click advertising,” said Jim Ingham, CEO of Computerwork.com, a leading technology job board. “We are sponsoring all our jobs on the Indeed network and it has been very effective in driving the right job seekers to our jobs.”
Indeed’s sponsored job advertising network comprises a growing number of Web sites and blogs. Indeed’s Publisher Program enables Webmasters and bloggers to display the Indeed Jobroll(TM) – a customized and geo-coded listing that is automatically updated with the latest available jobs from Indeed.com. Publishers not only benefit from the content-value of the jobs, but also earn money from the program. Revenue generated from Jobroll clicks is shared with them, providing a financial incentive to publishers of all kinds to join the program.
For more information, please visit http://ads.indeed.com.
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Kelly Oude Veldhuis